About

Smruti Palwe is a multidisciplinary marketer with a passion for all things marketing. With over 10 years of relevant experience, he has a diverse skill set that includes sales, tech, design, SEO, and content. Smruti is the founder and director of marketing at Awesome Dairy, where he successfully grew the user base from 0 to 1 lakh as of August 2018, including both B2B and B2C markets. Awesome Dairy is recognized as India's first online dairy. In addition to his work at Awesome Dairy, Smruti is also the co-founder of Cloudotech Software Solution, which was rebranded into Magenta Hive Technologies LLP. As the managing partner of Magenta Hive, Smruti uses his imagination to transform business ideas into success stories. The company provides services such as website design and development, brand designing, online marketing, and apps. Smruti is also passionate about helping companies build their content strategy, drive SEO, and create their entire information architecture. Smruti is a marketing consultant and contractor who is open to new opportunities. He is a founder of Next2Entrepreneur and conducts workshops in Mumbai every 4th Saturday to help entrepreneurs achieve their business goals. He also runs a blog, smrutipalwe.com, where he shares case studies of marketing and business models. Smruti holds a Master's degree in Computer Science from Fergusson College and a Bachelor's degree in Computer Science from N.A.C and Sci College. He also has a diploma in Software Engineering from NIIT. Smruti's specialties include SEO, social media, content writing, marketing strategy, email marketing, press releases, and customer service. He is also a drummer. Smruti is passionate about understanding how consumers go through their buying process and dedicates time and effort to analyzing, testing, comparing, and improving every aspect of the digital marketing process.